Assignment 11 Essay Example | Topics and Well Written Essays - 1750 words

Assignment 11 - Essay Example He argues that the emotions that the appearance creates to people determines their level of appreciation of that particular product. Whatever people see, they react by assigning meaning and value to the item or product. It is by this understanding that product manufacturers try to incorporate affective, behavioural, and cognitive aspects into a product. In the visceral aspects of a product design, the customer is more concerned with how much they like or dislike the product, their emotional response towards the same product, the product’s dichotomous description, whether it is safe or dangerous, pretty or ugly, good or bad. Norman relates these reactions to appearance of the product, and its effects on the customer on their cognitive and affect. The sight of the product, its texture, sound, or smell affects how a person appreciates that product. If the product is eye catching, the likelihood of a person preferring it to another product is high. Women are most likely to be infl uenced by the look and smell, when buying a product (Norman, 2004). Anaesthetics in philosophical terms refer to the nature of art, beauty, and taste with a bigger creation of beauty. It mostly focuses on sensory values and more concerned with judgement. When manufacturing a product, the manufacturer keeps in mind the beauty of such a product for attraction to the people. It is more logic and normal, in deed an expectation that a person is likely to be attracted to a beautiful item than a bad looking item. In justifying his ideas Norman, classified these as behavioural aspects of attraction. According to Norman, a company goes a long way in trying to improve its sales by improving on the image of its products. However, I do not agree with him wholly. The quality of a product is what brings more satisfaction to a customer than just its image. A good-looking product is likely to enjoy high sales over the first few days of its launch. When customers keep using the same product repeated ly, they get to understand the quality and satisfaction they get from the product. If the products are of low quality and with little satisfaction, consumers start avoiding the products. This way, sales start diminishing, as other superior brands, regardless of whether they have a good appearance or not. Thus, image is not everything in the long run, as quality and satisfaction will at the end of the day prevail. 2. Philosophers’ Tool Kit Logic versus Rhetoric The iPod has a fun game that a person can play with close friends. The game allows a person to imagine and guess the songs that would probably be on the most played playlist of the famous people. By imagining about the most famous people in the world, it makes them appear to be closer and make them more real. It is a fact that the game has been installed in the iPod, and perfectly serves its intended purpose of imagining worlds’ famous people and what they might be playing in their iPods, but it is rhetoric tryin g to make them appear closer. It is just a fantasy, may be a hoax that the people could be anywhere close in the region. This is just a game and there is no reality associated with the game, as people play it for fun only (Wittkower, 2008). Explanations It is factual that we live in a designed world, with everything that we use being a design by another person. The design takes the philosophical commitments of everyday life, and not random designs. Every design however took

Entrepreneurship Assignment Example | Topics and Well Written Essays - 2000 words - 2

Entrepreneurship - Assignment Example further discussion will evaluate the driving forces of future business venture of The Gathering Goddess, a small vintage apparel boutique based on London. This discussion will also illustrate the essential entrepreneurial marketing communication approach of the organization to improve their future market performances. The Gathering Goddess is an organization specialized in the designing and marketing of vintage clothing materials through online stores as well as physical stores. This vintage boutique was established in 2002 by Wilma Mae Basta. This organization has only one physical store in North Kensington, London. The majority of its marketing procedure is dependent on various ecommerce sites and online retail stores such as Fab.com and eBay (The Gathering Goddess, 2014). The organization is known for marketing and selling their products through online stores to different parts of Europe and the US. The major target of the organization includes the premium consumers from upper class and upper middle class. Most of their products are designed to target the female consumer section of the market (UKSBD, 2015). Over the last few years the organization has witnessed huge competition in the global apparel market. Most of their products are sold through third party online retail stores which is hindering their direct communication capacity with their potential consumers. It is also hampering them to secure a competitive position in the market. The increasing global demand is influencing the organization to incline towards setting up organizational online retail option. They are also concentrating on improving their marketing relationship and communication with the stakeholders of the organization (Gard, 2013). The organization possesses strong financial structure that can assist them to indulge into new marketing venture. The availability of skilled workforce will also enable them to offer innovative and lucrative products to their consumers. The major competitive